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商品編號： 9-808-128 出版日期： 2008/03/18 作者姓名： Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Chen, David;Feinstein, Brian;Smith, Aaron 商品類別： Entrepreneurship 商品規格： 41p 再版日期： 2014/03/20 地域： 產業： 個案年度： 2009 -
商品敘述：
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointing initial public offering (IPO), Facebook''s stock price steadily declined. It became critical for the Facebook team to identify sustainable growth opportunities, particularly as more of its user base accessed the site via mobile devices.
涵蓋領域：
Advertising media;Fostering collaboration;Competitive strategy;Entrepreneurship;IT management;Internet;Professional networks;Information systems
相關資料：
Case Teaching Note, (5-712-439), 29p, by Mikolaj Jan Piskorski;Spreadsheet Supplement, (9-712-441), 16p, by Mikolaj Jan Piskorski
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